“. . . Medicare Select products replaced the HMO in the market. This occurred for two reasons: first, the HMO cost about the same monthly as the Medicare Select plans, and when marketed correctly, the Medicare Select plan can be placed in the sales market with more appeal than an HMO at the same price, since members ‘don’t run the risk of losing their doctor to the HMO panel’ . . . The second major element in this market’s shift to Medicare Select occurred because it appeared that the majority of seniors are less likely to join an HMO when they can maintain their Medicare, and still save money, rather than only through the HMO . . .”

“ . . . All of the numbers worked here, and we have been very pleased with the results.”

Mr. Brian Gibbons

Director, Managed Care

Munroe Regional Health System

Ocala, Florida